Over the past few decades, communications technology has evolved rapidly, and we now depend on our mobile phones so much that we check them 55 times per day, averaging 20,000 times per year.
People are becoming accustomed to fast and easy responses to texts, emails and social media messaging. In fact, research by OpenMarket found that Millennials in particular are not very receptive to traditional communication methods and 75% prefer texting to calling. Meanwhile, only 24% of emails are being read at all and countless voicemails are deleted before being listened to.
Recruiters can embrace this opportunity and reach the top talent first by starting conversations and building relationships using the communication channels their candidates prefers. With a growing Millennial workforce, it’s key that recruiters embrace the mobile first behaviour that drives modern communication.