In our first Art of Conversation Live podcast our Marketing Director, James Marscheider, talks to Pete Hendrick, Managing Director of Octopus Group, a leading marketing and advertising agency. The conversation inevitably turns to the current landscape and how the COVID-19 pandemic is impacting the marketing industry and how brands can survive and get ready for recovery.
Listen to the full podcast here.
Here are some top tips from the conversation on the best approach for brands to get to the other side of COVID-19 safely:
- It’s important to have a strong eco-system of partners around your business to help you navigate through these uncertain times.
- Make sure you can throw ideas against someone with a different opinion and bias thanyours, someone with a different view on the world.
- Don’t just push on with a ‘business as usual’ Have the confidence to change your plan and work with partners to make it happen.
- Getting a sense on your own strategy is importantto ensure it’s on the right path.
“The brands that are good right now and are being helpful are the brands that people will remember on the other side of COVID-19, and the brands that profit at all costs in the long term will fade away. If you haven’t got that brand piece at all, just going after leads is probably the worst thing you can do, because you’ll just look mercenary.” James Marscheider, Marketing Director, CloudCall
Through the art of conversation, this podcast will take you on a journey that will help you pivot your business and marketing strategy to the new world order, and beyond. Take a listen, learn something new.