5 Reasons you need to invest in an integrated business phone system

5 Reasons you should be investing in an integrated business phone system

There are a lot of factors to consider when choosing a phone system. These can range from price, to functionality, to time saving potential. Integrating a phone system with your CRM can have a range of benefits that will make your life easier.

We’ve broken down the top 5 benefits to give you a better understanding of what an Integrated Business Phone System can do for your business.

  1. Make calls directly from your CRM

To put it simply, being able to make calls directly from your CRM will make life easier. No more having to manually input numbers, so you immediately save time on every call you make. CRMs can also allow click to dial functionality across many business platforms and web browsers.

  1. Utilise the tools you already have

Learning how to use a new platform can be difficult and time-consuming. The beauty of integrating your phone system with your CRM means that you don’t have to relearn a new system. Everything already works within your CRM, which you already understand how to use. An integrated platform also means all your data is still being stored in the same place. Any reporting, metrics or analytics setup in your CRM will still function after implementing a new phone system.

  1. Save all call notes, data and recordings in one place

An integrated phone system will save all call recordings and notes directly into your CRM. This creates just one place to look for everything you need. This takes away the need to check in multiple locations for necessary details about your calls.

  1. Never miss a call

Mobile apps allow you to stay connected to your calls and contacts wherever you are. If you step away from your  computer, you can still answer all your calls. This is incredibly handy if you are working from home or on the go. Additionally, this type of integration grants easy access to all your CRM contacts, directly from your phone.

  1. Deliver a greater customer experience

With everything saved in one place, communication with your customers is seamless across multiple platforms and channels. Saving time on each call means users can focus their productivity where it’s most valuable. Having the ability to easily track and monitor call data allows you to better understand what your customers’ needs are, and better cater to them. You might discover that customers are much less likely to answer the phone on Friday afternoons, which means you can plan your week with that information in mind.


If you are still unsure if an integrated business phone system is right for you, then get in touch with a member of the CloudCall team who will be happy to answer any of your questions.

Chris Coningsby

About Chris Coningsby

Chris is based at the CloudCall UK headquarters as a Marketing Assistant. His experience in the recruitment industry and first hand use of CloudCall has given him useful knowledge and insight. He is passionate about sharing that insight by creating valuable content.