Whatever the size of your business, a CRM system can be a huge advantage. In fact, according to Salesforce, CRM applications can help increase sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by 42%.
To get an idea of just how valuable a CRM system is for your business, you need to understand the reasons it can lead to improve sales.
Improve lead management
With all the time and effort put into creating leads, it’s vital that these leads are being worked on properly. When correctly setup, a CRM system can identify which leads are the hottest, so the sales team know who they need to be communicating with first. It will also mean leads cannot simply slip though the net because they are all tracked and recorded.
Increase access to information
A CRM provides all relevant information about a customer in one place. You can access information about every interaction that’s been made and share it across your team, so everyone knows about the progress of sales, and no unnecessary work is done. It will also reduce the risk of mistakes that can make your business seem unprofessional.
Improve the customer experience
Customers have high expectations and aren’t afraid to leave negative reviews. A CRM system lets you get to know your customers as you add details about their business and goals. Building a relationship that lets you serve them better and helps them to succeed. It can also allow you to pick up on and record a customer’s preferences such as what time of day they would like to be contacted on.
Being able to easily generate reports can help your business get more out of the data you have collected, which can be used to make decisions and create strategies. CRM systems provide dashboards and automation features which can remove the need to manually collect information for reports.
Save time on tasks
Salespeople are paid to make sales. While admin and reporting are key parts to this process, the more time a salesperson can spend on the phone with prospects, the better. CRM systems often automate many simple or repetitive tasks, meaning your team have more time to do what they do best.
CRM apps allow for mobile access, which is a huge benefit that allows your team to stay connected to their contacts when they are on the go or away from their desk.
Add-ons and integrated software
Many CRM systems offer a marketplace for add-on software that integrate directly with the platform. This means that whatever your industry, you can probably find tools to cater towards your specific business needs. Or if a CRM system is lacking a particular feature that is essential to your strategy, you may be able to find it as an add-on.
If adopted and used correctly, a CRM system is going to boost the performance of any sales team.
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