Art of Conversation
Key Topics Covered
- The importance of brand and getting board buy-in
- The power of using your eco-system of partners
- Knowing your business, customers and values
- Brand survival during COVID-19 and beyond: hints and tips
- Measuring success – getting the balance right
Key Topics Covered
- Conversationis king in the recruitment and staffing industry
- The importance of communication when learning and developing talent
- Getting the communication tools right for your audience and how this can impact recruitment
- Tips and tricksfor communicating during COVID-19 and what will be adopted as a result
- What should leaders be doing right now?
Key Topics Covered
- Why having mobile connectivity in place is more important than ever
- 4Gand 5G: past, present and future
- The importance of understanding what technology your business needs and implementing it
- Beingaware of the ‘learning curve’ and getting ahead of it
- Simplifying Security: hints and tips for anyone starting out on their security journey
- The future of IoT
Key Topics Covered
- Deep dive into the history of print marketing and its benefits
- Unravelling the myth;‘digital is cheap, therefore it’s better’
- Benefits of a digital first approach, that’s supported by a physical presence
- Why data is the biggest driver of getting it right
- Misconceptions vs benefits of personalisation
A quick conversation with… Darren Westall, CEO of Paiger
We spoke with Darren recently to discuss how, by striking a chord with marketing professionals everywhere, he is managing to keep Paiger growing despite the global pandemic by helping to bridge sales and marketing teams in a very exciting way.
Key Topics Covered
- How Paiger sparked so much interest despite having zero budget for marketing
- A look into the mindset of a start-up entrepreneur and the steps he had to go through
- Why bridging sales and marketing teams is more important than ever
- The importance of constant, incremental improvements to your feature stack
- Why solving customer problems will always make you a valued partner
A quick conversation with… Suzan Sakarya, Sales Director UK & Ireland, Wandera
Data security has never been more important. And now that we are all working from home, this podcast provides insight into the types of risks businesses are exposed to without realising it, and what they can do about it.
Key Topics Covered
- How businesses need to ramp up the emphasis they put on securing the mobile
- Examples of how businesses are leaving themselves exposed to data risks
- The due diligence and risks of working from home and using a mobile phone
- A walk-through of the cyber security attacks and threats organisations need to be aware of
A quick conversation with… Steve Gray, Director, SG-retail
As retail businesses start reopening across the world our recent podcast with Steve Grey becomes very timely. Steve Grey, FCMG expert, who’s been a leading innovator in customer loyalty, CRM data analytics and personalisation in the retail sector.
Key Topics Covered
- An overview of the retail sector – the rise and fall of brands
- A closer look at loyalty programmes that have been rolled out across the globe
- How COVID-19is game changing and accelerating the transformation of the retail space
- What brands need to do in the new world we find ourselves in
- Tesco Club Card and the art of monetising data
Key Topics Covered
- How businesses can become more relevant and reach a wider audience in a time of crisis
- Discovering ways to connect with both existing and new audiences
- Importance of incorporating lessons learnt in lockdown into an old business model
- The importance of being fluid and adaptable, both personally and professionally
A quick conversation with…Colin Whipp, Head of Account Management, Access Recruitment
In this podcast Colin Whipp, Head of Account Management at Access Recruitment discusses his experiences, both professional and personal, on life during the COVID-19 pandemic with our Channel Marketing Director, Daniel Fox.
Key Topics Covered
- Business as ‘un’usual – the new normal
- Self-discipline and working from home
- Remembering the lessons learnt in lockdown
- Thinking about the future