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Can Events Really Generate Good Leads?

By | Communications, Marketing, Sales

As a business, you need to be savvy when it comes to defining what a lead is, at an event.

Does someone who comes to your stand simply for a sweet or a free pen qualify as a lead? Probably not.  You need to consider if there is any value in investing your sales team’s time with following up with these ‘leads’ post-event.

In order to successfully generate quality leads, you need to consider many factors and plan effectively to maximise the ROI potential.

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Time Management – Myth or Essential Life Skill?

By | Management, Productivity

Do you often find yourself wishing for more hours in the day or are you rushing around hopping from one task to another?

Time Management is all about how you divide and prioritise your time efficiently. By learning to manage your time around your tasks, you will find that you will work more effectively, gain a better professional reputation, increase your opportunities to advance and feel far less stressed.

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Smarter not Harder – is it possible?

By | Productivity

Have you ever attended a time management course, walked away and thought ‘yes, as of tomorrow I am going to work more efficiently, stick to my core hours BUT get more done?’

Then the very next day you arrive promptly, grab your coffee and spend the next 10 minutes catching up with your colleagues and telling them all about the great course you went on yesterday….

So why is it when there is a holiday weekend (just like tomorrow) we are miraculously able to get all our work done in a shorter week?

Is this our culture, do we all perform better under tight timescales? Can we learn from other cultures?

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What Makes a Good Case Study?

By | Management, Sales

Today’s customers rely on research before they are ready to buy. According to Lori Wizdo’s blog for Forrester “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”  This puts more pressure on businesses to have good collateral, content and case studies easily available to prospects. This material will speak for your company and product before your salespeople have a chance to. Case studies or customer success stories are a great way to make a good impression and give prospects the practical information they need when considering your solution.

But what makes a good case study?

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