Last week, we shared tips on how you can help users to love your software by boosting user adoption. Today, we discuss the role that user training plays in driving the process of user adoption. A 2010 study by Oracle revealed that even then approximately 44% of employees found that insufficient training was a barrier to adopting new workplace technologies. Training is, therefore, a critical factor in the success of software utilization and user adoption.
We are constantly hungry for information, yet, we live in a time-poor society. Video is a quick and easily digested format – it is an easy and cost-effective way to highlight what your business does.
According to a survey by ComScore over 100 million users watching video content on a daily basis using videos as part of your content marketing strategy is becoming more and more essential.
A recent Forbes survey revealed that 75% of executives watch work-related videos at least once a week. 50% of these are viewed via YouTube and 65% on vendor websites. It has also been suggested that 59% of executives would rather watch a video than read text, highlighting the fact that video is fast becoming an essential marketing tool.