Text messaging, as a business communication channel, has surpassed email when head-to-head for open rates and conversion. So, does texting improve sales?
Sales professionals can integrate the power of SMS directly into their current software and by doing so, companies can track the valuable data that comes from business SMS. With the added convenience lending to higher conversion rates it’s no surprise that professional communication through texting is increasing.
When building a relationship with your prospect, make sure that you ask them if they would be OK with you texting them. They will probably say yes, considering 55% of text message users say they would prefer to receive a text over a phone call. But before you start texting, remember never to text a prospect that you have not spoken to on the phone with first. Texting before a call can decrease the likelihood of reaching that lead. Read More