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7 Steps to Successful Computer Telephony Integration (CTI)

By | Communications, Customer Experience, Management, Technology

This 7-step guide provides an overview of what you should consider when integrating telephony (CTI) into your CRM if you don’t want it to turn into a nightmare.

 

1. Understand what CTI means and how it relates to your requirements

There are lots of acronyms out there in tech land, and CTI is another to decipher. Read our blog here to learn more about CTI, but in essence it is the software that allows computers to interact with a phone system. However, the first step you should take is pinpoint exactly what it is that you want to do. At this stage your focus needs to be broadly on what outcomes you want, and then move to what technology might exist to help you.

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What is Computer Telephony Integration (CTI)?

By | Customer Experience, Productivity, Technology

CTI stands for Computer Telephony Integration. In essence, it is any technology that allows computers to interact with a phone system, moving control of the telephony platform to a computerised environment. Often this is achieved by taking advantage of cloud technology as opposed to using a more traditional hardware approach such as an on-premise PBX.

You may have already used CTI – directly or indirectly, for example:

  • The on-screen notification you see when a call is coming in? – CTI
  • When you call the bank and you reach the right person that you need to speak to. – CTI
  • When the agent that you’re speaking to knows loads of information about you (once you pass the screening test!) – CTI

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Stories From the CloudCall Office: 3 Recruitment Nightmares!

By | Candidate Experience, Customer Experience, Recruitment

“The modern recruitment industry is becoming increasingly competitive, and providing candidates with a positive experience is key to securing their interest and standing out from the crowd.”

But let’s be honest. Sometimes, the experience isn’t going to be great.

As you all know, the recruitment process can be fraught with calamities, pitfalls and disaster. Everything that could go wrong probably has gone wrong at some point in your careers.

Here at CloudCall, we’ve all been through the process in one way or another. While we’ve helped countless recruiters provide a better candidate experience, there are some situations that we just can’t help you with. So, we thought we’d go around the office and give you some of our worst recruitment nightmares.
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3 Ways to Use CTI to Increase Recruiter Productivity

By | Candidate Experience, Customer Experience, Recruitment

Efficiency is key when recruiting new candidates, and computer telephony integration (CTI) systems are allowing users to manage their calls in a variety of new ways. With a plethora of features designed around productivity, recruiters can now seamlessly phone potential candidates, record their conversations and collate notes within a few minutes, all from their chosen CRM system.

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Maintaining High Levels of Customer Service During Holiday Season

By | Customer Experience

The hustle and bustle of the holiday season can be a challenging time for businesses. For retail businesses, apart from increased sales in-store and online, customers are also more likely to contact customer service over queries such as delivery or collection of orders, product availability, and making returns or exchanges. For Technical Support teams, however, it may actually mean a drop in the number of inbound calls but they also have to manage staff taking holiday and working on a reduced schedule. Sustaining high levels of customer service during this time can actually give businesses the chance to shine and build up customer loyalty that will last them throughout the coming year.

Maintain customer service levels during holiday season

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Phone – The Most Important Customer Service Channel?

By | Communications, Customer Experience

With over 3 billion internet users in the world (and growing), it is essential that businesses can effectively manage their communications with the people that are speaking to them and vice versa. However, with so many channels to choose from, particularly with the growth of social media – how can businesses make sure that they are offering the right communication channels to their customers and prospects and how do they manage these channels and interactions?

Phone Customer Service

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How to Build a Super Support Team

By | Customer Experience

The support function is an important aspect of any business. They are responsible for the customer’s experience, post-sale. They are here to help resolve issues and answer queries, to provide a high quality of service which ensures that their customers’ opinions of the products or services that they purchased and their opinions about the company itself, do not change in the long term.

Support team Customer service

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Can Automation Improve Customer Experiences?

By | Customer Experience

Firstly, let’s talk about James.  James has an issue with his car insurance and decides to call them on his lunch break. He carefully selects the department he needs to talk to.

Sheila also has an issue with her car insurance and like James decides to call them once on her lunch break and just like James she carefully selects the department she needs to talk to.

customer survey

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