Category

Management

Integrating Sales and Marketing: The Importance of Bringing the Two Together

By | Communications, Management, Marketing, Productivity, Sales, Technology

Ask yourself: Would your sales team perform without any marketing collateral?  

As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.  

It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other? 

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Flexible Working During Holidays

By | Management, Productivity, Recruitment

Flexibility is important for teams who travel during the holiday season, when winter weather and visiting family across the country, might prevent them from being able to get to the office. So, it’s important that they have the tools to be able to work from where ever they are.

And working remotely shouldn’t mean giving up management visibility if you implement the right strategy.

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5 Ways to Improve Onboarding

By | Management, Productivity, Training

Too often, management experiences significant periods of time in which new hires are not yet contributing to sales, internal culture, and the overall success of the company. In many cases, it can take almost a year for a newly hired employee to reach full productivity. One of the best ways to have new employees become successful is to have a great onboarding process.

Within a Sales team, your phone system can play a large role in lowering the ramp time for new hires. Why not utilize the tool already embedded in the day to day of your business to train and motivate new hires? Below are 5 tips on how you improve onboarding for new hires:

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Time Management – Myth or Essential Life Skill?

By | Management, Productivity

Do you often find yourself wishing for more hours in the day or are you rushing around hopping from one task to another?

Productivity

Time Management is all about how you divide and prioritise your time efficiently. By learning to manage your time around your tasks, you will find that you will work more effectively, gain a better professional reputation, increase your opportunities to advance and feel far less stressed.

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What Makes a Good Case Study?

By | Management, Sales

Case Study

 

 

 

 

 

 

 

 

 

Today’s customers rely on research before they are ready to buy. According to Lori Wizdo’s blog for Forrester “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”  This puts more pressure on businesses to have good collateral, content and case studies easily available to prospects. This material will speak for your company and product before your salespeople have a chance to. Case studies or customer success stories are a great way to make a good impression and give prospects the practical information they need when considering your solution.

But what makes a good case study?

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