It’s been one week since Bullhorn Live and we’re all still talking about it!
This year, Bullhorn Live was even bigger and better, with 2 days filled with information-packed sessions and workshops from industry-leaders who shared such valuable insights with us.
One of the most common concerns when starting a content strategy is “what do I write about?”. Writers are generally told to write about what they know – and in this case, it’s no different. Write about your company, the products and services you provide and your industry. Write about the concerns and issues that you hear about from your customers and prospects and how they can be solved. Content marketing is all about sharing ideas with the people within the industries that you cater for and should provide value, not only for your business but for your content readers too.
We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.
You’ve purchased and implemented state-of-the-art software for your business but it isn’t exactly meeting your expectations of improved productivity, reduction in costs and increase in revenue. Getting users to embrace new software is a big challenge for many businesses. According to the Butler Group, 50% of software functionality paid for and licenced by businesses is not actually used. How can you change that? We believe that the answer to this lies in user adoption – software can only offer a return on investment if the levels of user adoption are high.
“Collaborate, innovate, inspire” – three keywords that were prevalent at Marketo’s Marketing Nation Roadshow event in London, last week. Walking into the hall at 155 Bishopsgate, both Lukasz and I didn’t really know what to expect.
Having never attended Dreamforce before, I’m not entirely sure what to expect. I’ve been told by colleagues who have been to Dreamforce, about the scale of the event and have already been warned that I should manage my time wisely. Having had a look at the agenda and the available sessions on www.salesforce.com/dreamforce, I can see why.
Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?
Photo from last year’s Dreamforce event.
This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.
Over the last few weeks we have looked at some of the different marketing lead generation tools that can be used to help fill the sales pipeline with a better quality of prospect.
As marketers we are frequently asked why our leads are different to those generated through cold calling and other ‘old fashioned’ methods…
Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!
Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).
“91% of users believe that marketing automation is ‘very important’ to the overall success of their marketing across channels.” – Marketo
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