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Marketing

Infographic: 5 tips for brand survival

By | Communications, Management, Marketing
Brand survival has been a topic on many businesses minds as they have navigated their way through the Covid-19 crisis. Growing and strengthening your brand during a global pandemic may seem daunting when many businesses have entered a kind of reactive survival mode. As businesses are coming out the other side of the Covid-19 crisis, they are having to adapt. However, key to the continuation of your business is your brand and how you portray it. Take a look at our infographic featuring 5 key points to consider when discussing brand management.

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Art of Conversation LIVE - Darren Westall, CEO of Paiger

A quick conversation with… Darren Westall, CEO of Paiger

By | Communications, Customer Experience, Management, Marketing, Productivity, Sales, Technology
We spoke with Darren recently to discuss how, by striking a chord with marketing professionals everywhere, he is managing to keep Paiger growing despite the global pandemic by helping to bridge sales and marketing teams in a very exciting way.

Darren gives us a deep insight into his mindset and mental health right before he launched Paiger and how he had a game plan to make it a success. He also takes us through how he sees, not just the business, but his personal growth shaping up over the next few years and why now is a really exciting time for all entrepreneurs to back themselves.

Listen to the podcast here
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Art of Conversation Live podcast - Jon Bailey, CEO of ProCo

A quick conversation with… Jon Bailey, CEO, ProCo

By | Communications, Customer Experience, Management, Marketing, Productivity, Technology
In our next instalment of our Art of Conversation Live podcast we talk to Jon Bailey, CEO of ProCo. This conversation picks up on why print and direct mail marketing are a must for your brand, how the capability of these channels has evolved to become a partner to digital, and why the ROI on these channels might not be what you think 

Listen to the full podcast here 
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A quick conversation with… Rick Faubert, Partner, True search

By | Communications, Customer Experience, Management, Marketing, Productivity
Our second Art of Conversation Live podcast gives us first-hand insight into the world of recruitment and staffing right now, as we talk to Rick Faubert, Partner at Retained Executive Search company, True Search.  

Through the art of conversation, Rick takes us through the journey that brought him to True Search, how developing his communication skills have enriched his experiences, how he’s adapted during the COVID-19 pandemic, right through to why he’s hopelessly addicted to U2.  

Listen to the full podcast here 
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4 tips for brand survival during COVID-19

By | Communications, Customer Experience, Marketing, Productivity, Technology
In our first Art of Conversation Live podcast our Marketing Director, James Marscheider, talks to Pete Hendrick, Managing Director of Octopus Group, a leading marketing and advertising agency. The conversation inevitably turns to the current landscape and how the COVID-19 pandemic is impacting the marketing industry and how brands can survive and get ready for recovery 

Listen to the full podcast here. 
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Art of Conversation - Whitepaper Download

New Research Bridges the Gap in Customer Conversations 

By | Communications, Customer Experience, Marketing, Productivity, Sales, Technology
Businesses are in constant dialogue with their customers. The vast majority of this contact is remote, carried out by phone, online or via mobile apps. And the use of these channels to sell and provide customer service will only increase as businesses adapt and evolve during the COVID-19 pandemic to come out fighting the other side. 

With countless communication channels to choose from, it can be a minefield when conversing with customers and understanding what they want 

So, we asked them. 
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Upcoming Speakers at REC Expo London 2020

By | Marketing, Recruitment, Sales, Technology
Mark your calendars, 4th-5th February is the UK’s No 1 Event for Recruitment Leaders. ThRecruitment Agency Expo, which you can attend for free, is home to over 100 vendors and the chance to hear from 50 industry leading experts on this year top technology.  

With the start of 2020 there is opportunity for advancement and possibilities that take the technology sector to another level. Come by to see and hear how you can take your company to that next levelHave a few companies in mind? 

Here are 3 can’t-miss sessions at the Recruitment Agency Expo event in London: 

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Integrating Sales and Marketing: The Importance of Bringing the Two Together

By | Communications, Management, Marketing, Productivity, Sales, Technology

Ask yourself: Would your sales team perform without any marketing collateral?  

As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.  

It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other? 

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Inspire East 2019 Takeaways

By | Marketing, News, Sales

“Be inspired. Share your journey. Improve yourself, your organization, and the wider community.” – Inspire East 2019

Salesforce experts came together in Cambridge, UK on October 4th, 2019, for networking and learning from some of the industry’s brightest minds.  

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