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Marketing

Can Events Really Generate Good Leads?

By | Communications, Marketing, Sales

As a business, you need to be savvy when it comes to defining what a lead is, at an event.

Does someone who comes to your stand simply for a sweet or a free pen qualify as a lead? Probably not.  You need to consider if there is any value in investing your sales team’s time with following up with these ‘leads’ post-event.

In order to successfully generate quality leads, you need to consider many factors and plan effectively to maximise the ROI potential.

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Inbound Leads vs Outbound: Which Is Best For Sales Acceleration?

By | Marketing

Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.

Every business needs to generate leads for its sales team and convert those into new customers in order to grow.

As the old saying goes, ‘sell or die‘.

But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?

inbound leads or outbound?

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The Future of Video Marketing – Is It Essential for Your Business?

By | Communications, Marketing

We are constantly hungry for information, yet, we live in a time-poor society. Video is a quick and easily digested format – it is an easy and cost-effective way to highlight what your business does.

tablet on the hand with video player

According to a survey by ComScore over 100 million users watching video content on a daily basis using videos as part of your content marketing strategy is becoming more and more essential.

A recent Forbes survey revealed that 75% of executives watch work-related videos at least once a week. 50% of these are viewed via YouTube and 65% on vendor websites. It has also been suggested that 59% of executives would rather watch a video than read text, highlighting the fact that video is fast becoming an essential marketing tool.

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