As a business, you need to be savvy when it comes to defining what a lead is, at an event.
Does someone who comes to your stand simply for a sweet or a free pen qualify as a lead? Probably not. You need to consider if there is any value in investing your sales team’s time with following up with these ‘leads’ post-event.
In order to successfully generate quality leads, you need to consider many factors and plan effectively to maximise the ROI potential.
We have all become used to intrusions into our work and personal lives and this has been more evident with the arrival of email, mobile and social media, which mean that we can pretty much be reached 365/24/7.
But just how responsive are you to an intrusion into your busy day?
Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.
Every business needs to generate leads for its sales team and convert those into new customers in order to grow.
As the old saying goes, ‘sell or die‘.
But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?
Understanding the impact of the design, text and positioning of your website’s Call to Action (CTA) is essential for maximising the amount of leads that are generated via your website.
However, before you focus on the design of the CTA, you first need to investigate your Marketing funnel to see what stage your leads are in, and what you would want them to do next.
We are constantly hungry for information, yet, we live in a time-poor society. Video is a quick and easily digested format – it is an easy and cost-effective way to highlight what your business does.
According to a survey by ComScore over 100 million users watching video content on a daily basis using videos as part of your content marketing strategy is becoming more and more essential.
A recent Forbes survey revealed that 75% of executives watch work-related videos at least once a week. 50% of these are viewed via YouTube and 65% on vendor websites. It has also been suggested that 59% of executives would rather watch a video than read text, highlighting the fact that video is fast becoming an essential marketing tool.
According to WeAreSocial:
Total Population: 7,210+ Billion. Users with Active Social Media Accounts: 2,078+ Billion. Active Internet Users: 3,010+ Billion.
Regardless of these growing numbers, there is still a misconception that social media is only used by consumers and that it has little place in the marketing strategy of B2B companies.