As a business, you need to be savvy when it comes to defining what a lead is, at an event.
Does someone who comes to your stand simply for a sweet or a free pen qualify as a lead? Probably not. You need to consider if there is any value in investing your sales team’s time with following up with these ‘leads’ post-event.
In order to successfully generate quality leads, you need to consider many factors and plan effectively to maximise the ROI potential.