With the start of 2020 there is opportunity for advancement and possibilities that take the technology sector to another level. Come by to see and hear how you can take your company to that next level. Have a few companies in mind?
Ask yourself: Would your sales team perform without any marketing collateral?
As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.
It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other?
Is your calling strategy personalized?
Have you ever received a call from a local number, and realized it was a business outside of your area trying to reach you? By recognizing the local number they used, you were more likely to answer the phone. Many businesses take advantage of the familiarity the local presence feature provides to reach their customers faster.
Establish familiarity and trust with the person you are calling by controlling the number that displays from outbound calls as a local number. With an area code customized to your customer/client location, your phone call has a better chance of being recognized and answered. Read More
Text messaging, as a business communication channel, has surpassed email when head-to-head for open rates and conversion. So, does texting improve sales?
Sales professionals can integrate the power of SMS directly into their current software and by doing so, companies can track the valuable data that comes from business SMS. With the added convenience lending to higher conversion rates it’s no surprise that professional communication through texting is increasing.
When building a relationship with your prospect, make sure that you ask them if they would be OK with you texting them. They will probably say yes, considering 55% of text message users say they would prefer to receive a text over a phone call. But before you start texting, remember never to text a prospect that you have not spoken to on the phone with first. Texting before a call can decrease the likelihood of reaching that lead. Read More
Have you ever stopped to think about how long it takes to make a phone call?
On the surface it seems like a simple process, but even with a CRM you need to search for the contact, find their phone number, manually dial it into your handset, check it twice and ring: just to then be hit with a voicemail. You and your sales teams lose vital time that puts you behind your competitors.
Bring your business processes up to speed with the simplicity of modern tech by connecting your CRM with the business communication tools you use daily. No more searching for contacts, manually dialling their number and losing the notes you scribble down on a post-it note. All the relevant call information, alongside the call recording, call notes and follow up tasks can be logged against the contact record in the CRM.
This is just the beginning for a CRM communication integration; there are plenty of simple but effective ways for your sales teams to save time, combat missed opportunities and get ahead of competitors using advanced communications tools.
Measuring sales performance helps you improve the efficiency of your sales team. With your sales team consistently performing better, your business can generate more revenue and continue to grow. Last week we shared tips on how you can use telephony integration (CTI) like CloudCall, along with your CRM, to improve sales management and enhance your team performance. We showed you an example of how we use Salesforce custom fields and dashboards to monitor team calling activity. This week, we share some practical examples – using CloudCall Dashboards to track team performance and to demonstrate the importance of observing your team’s calling activities in more detail.
You are hitting your targets and closing more deals than ever but for a winning sales team, this is just not enough. It’s also important to consistently monitor sales performance so that you can spot issues, improve processes, and always keep your sales strategy and goals aligned. To be able to do this, you will need to analyze your team communications and see what high performing team members are doing differently and why some team members need additional support and training.
Part 2 explores some more ways in which businesses can combat the slow start and early finish to the week. Last week, we looked at how to track and analyze activities and select pre-defined activities for Monday morning and Friday afternoon, which can get all team members involved and help to revitalize low energy periods. Today, we look at how to keep the team motivated by setting goals and how to use rewards and treats to recognize the hard work that they put in during periods of ‘slump’.