What can you do to ensure higher sales figures this year?
As the year draws to a close, it’s easy to focus on your successes and failures of the past 12 months. But instead of living in the past, take some time to ensure your success in 2015. Of course, there are no fool-proof tricks to good sales, but there are some simple practices you can put in place now that will make it easier to ensure higher sales in 2015.
Ask for referrals
It’s the holiday season, and everyone is in a giving spirit. Send your customers some chocolates and also ask them for a referral, review or case study. According to a Texas Tech Study 83% of consumers are willing to refer after a positive experience, but only 29% actually do. Don’t let this opportunity slip through your hands. Referral customers are loyal and eager to try out your product.
Add visuals to your presentations
You may be too close to notice, but your PowerPoint slides are getting old and boring. Try adding visuals to catch viewers’ attention. According to Neo Mammalian Studios, Visuals are processed 60,000 times faster in the brain than text, and 65% of the population are visual learners. Add compelling charts that show how essential your product is. Infographics are also a great way to show the value of your product.
Try to understand why customers left
No matter how great your product is, there are bound to be customers that leave. But why? If your company uses a call recording tool, it’s easy to review the calls with these customers. Listen to see if there was anything you or your team could have done differently and learn from the experience.
Revamp your social media
Take some time to make sure you have a plan to use social media successfully in 2015. According to Forbes, 78.6% of sales people using social media to sell out performed those who weren’t using social media. Join a few industry-specific LinkedIn groups to participate in, and set a goal for how often you plan to post on Twitter. Use a tool like Feedly to keep up with recent articles that you can share with your social media contacts.
Here’s to your success in 2015!