Do you use a CRM system to manage information related to customers and prospects? Does your sales team use the phone extensively to connect to prospects while storing data in CRM? Is your customer services team optimised to handle a large amount of inbound calls? If you answered yes to at least two of those questions, it may be time to consider a switch from a traditional business phone system (PBX) to computer telephony integration (CTI).
In the past, we have discussed how technology is shaping the future of telephony. Computer-telephony integrations are helping to bridge the gap between your phone system and your data that is stored in your CRM system; helping businesses handle calls better, drive sales productivity and improve customer service satisfaction. CTI helps to combine the best of both the worlds – the humble telephone meets modern cloud technology.
Don’t take our word for it! We have compiled this infographic “4 Reasons to Switch from PBX to CTI”, which shares the top reasons for moving your traditional business phone system to the Cloud.