Perfecting the Art of Conversation: Instant Messaging | CloudCall

Perfecting the Art of Conversation: Instant Messaging

Instant messaging (IM) is a growing corporate communications medium with 43%5 of employees using IM tools for business. The platform began as a quick and convenient way to converse with friends and family and has become a principle means of communication for millions of us. As a real-time mode of communication, from one digital device to another, IM is a routine method for many of us to have a conversation.

As an alternative to e-mail it has the benefit of being less formal and therefore a great way for colleagues to communicate. In fact, it has been argued that, “instant messaging allows two people to communicate over the Internet just as if they were having a face-to-face conversation.”3

A study by ReporterLinker4 found that a drawback to using IM for business is the pressure employees feel to respond to messages instantaneously. However, IM has many benefits for use as a business communication tool. Book a demo to discover how CloudCall can help your teams collaborate better through instant messages integrated with your CRM.


Three perks of Instant Messenger in the workplace:

    1. IM use has a significant impact on interactivity, which in turn is a crucial factor for the development of mutual trust and communication.1
    2. IM is a revolutionary technology that will affect how a business is structured and organised. It changes the way people communicate and collaborate with each other, but places higher demands on individuals to undertake multiple communication tasks simultaneously.2
    3. As a highly interactive tool, IM mimics face-to-face communication patterns and so has been considered to contribute to the perception that IM communication is accurate, complete, timely and effective.1


1 Ou, Carol X.J., “The Impact of Instant Messaging in the Workplace” (2010). AMCIS 2010 Proceedings. 136.

2 Lou, H., Chau, P. Y., & Li, D. (2005). Understanding individual adoption of instant messaging: An empirical investigation. Journal of the Association for information systems, 6(4), 5.




Nicole Dopson

About Nicole Dopson

Nicole is the Content Marketing Specialist based at the CloudCall UK headquarters. She is passionate about creating content that informs and inspires. Outside of the office Nicole enjoys walking her dog and curling up with a good book.