This year’s Salesforce World Tour 2019 event in Boston on April 3rd focused on ways to improve the customer experience. Here’s a recap of the day-long event.
Salesforce World Tour Boston Keynote:
Salesforce Chief Equality Officer, Tony Prophet, opened the keynote with a proud statement. Salesforce applauds Boston, and not just for being a champion of sports – but for being a trailblazer of equality as a city. Prophet leads Salesforce to reflect the diversity and uphold the values of the communities it serves. He focused on gender, LGBTQ, and racial issues, leading all Salesforce Equality initiatives. He leads the keynote with an idea, that technology is not inherently good or bad, but it is what we choose to do with it that matters.
During the rest of the keynote, Prophet and his Salesforce team lead the audience through two powerful customer stories and two interactive demonstrations. Allison Witherspoon, Senior Director of Product Marketing, Einstein AI & Analytics, completed a demo from her phone, in real time. She used Salesforce Einstein (artificial intelligence for everyone) to take notes using her voice. Einstein then offered insight and recommendations to increase engagement.