Businesses are in constant dialogue with their customers. The vast majority of this contact is remote, carried out by phone, online or via mobile apps. And the use of these channels to sell and provide customer service will only increase as businesses adapt and evolve during the COVID-19 pandemic to come out fighting the other side.
With countless communication channels to choose from, it can be a minefield when conversing with customers and understanding what they want.
So, we asked them.