There has always been a belief that if you work better, you’ll get more time and have a more productive day. In fact, there are a lot of tips and tricks offered by many sites, experts and businesses that can help you get the most out of your day. But what if it’s not about the things that you do, but the tools that you use that can help?
Dreamforce is next week! Like Lorraine, I will be a first-time attendee to Dreamforce, and I can’t wait. Unlike Lorraine (who spoke about all of the partner-related events and activities on last week’s blog post about she’s most looking forward to about Dreamforce, last week), I’ll be heading to Dreamforce with a different focus in mind.
Having never attended Dreamforce before, I’m not entirely sure what to expect. I’ve been told by colleagues who have been to Dreamforce, about the scale of the event and have already been warned that I should manage my time wisely. Having had a look at the agenda and the available sessions on www.salesforce.com/dreamforce, I can see why.
Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?
This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.
Last week, we discussed the importance of businesses offering trials to their customers and prospects. According to a study conducted by GetSocial, which involved 63 web-based companies and start-ups, 93% of these companies offered a free trial period to their customers.
Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!
Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).
We have all become used to intrusions into our work and personal lives and this has been more evident with the arrival of email, mobile and social media, which mean that we can pretty much be reached 365/24/7.
But just how responsive are you to an intrusion into your busy day?