One of the most common concerns when starting a content strategy is “what do I write about?”. Writers are generally told to write about what they know – and in this case, it’s no different. Write about your company, the products and services you provide and your industry. Write about the concerns and issues that you hear about from your customers and prospects and how they can be solved. Content marketing is all about sharing ideas with the people within the industries that you cater for and should provide value, not only for your business but for your content readers too.
We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.
Do you use a CRM system to manage information related to customers and prospects? Does your sales team use the phone extensively to connect to prospects while storing data in CRM? Is your customer services team optimised to handle a large amount of inbound calls? If you answered yes to at least two of those questions, it may be time to consider a switch from a traditional business phone system (PBX) to computer telephony integration (CTI).
Last week, we shared tips on how you can help users to love your software by boosting user adoption. Today, we discuss the role that user training plays in driving the process of user adoption. A 2010 study by Oracle revealed that even then approximately 44% of employees found that insufficient training was a barrier to adopting new workplace technologies. Training is, therefore, a critical factor in the success of software utilization and user adoption.
You’ve purchased and implemented state-of-the-art software for your business but it isn’t exactly meeting your expectations of improved productivity, reduction in costs and increase in revenue. Getting users to embrace new software is a big challenge for many businesses. According to the Butler Group, 50% of software functionality paid for and licenced by businesses is not actually used. How can you change that? We believe that the answer to this lies in user adoption – software can only offer a return on investment if the levels of user adoption are high.
Recruitment consultants spend a significant amount of time making calls to prospective candidates and clients whilst working on storing these interactions into their CRM. It is clear that these two disparate systems need to be connected for recruiters to work more efficiently and be able to place candidates more successfully. To bridge this gap between your phone and your CRM system, a good starting point is investigating CRM-telephony integration.
For most of us, the word ‘disruption’ has negative connotations associated with – generally unwanted or unplanned – disturbance to an activity or process. This is, however, untrue for digital disruption which is truly transforming various industries – for the better. Take the Recruitment industry, for example. Digital disruption is helping recruiters become more productive, freeing up their time to attract and connect with more candidates and clients.
From working with many recruitment businesses that use our product, we have an understanding of the time-pressured environments that recruiters can operate in, and equally, understand just how long it can take to search for a candidate record or upload detailed call notes straight to your CRM system.
With a growing number of talented candidates available, and employers receiving from anywhere between 20 and 100 applications per job opening, according to CV Library; it is even more important to ensure that organisations are receiving the right candidates for the role.
The hustle and bustle of the holiday season can be a challenging time for businesses. For retail businesses, apart from increased sales in-store and online, customers are also more likely to contact customer service over queries such as delivery or collection of orders, product availability, and making returns or exchanges. For Technical Support teams, however, it may actually mean a drop in the number of inbound calls but they also have to manage staff taking holiday and working on a reduced schedule. Sustaining high levels of customer service during this time can actually give businesses the chance to shine and build up customer loyalty that will last them throughout the coming year.