Technology has heavily influenced sales and marketing strategy. We have come a long way from the days of using spreadsheets, Filofax and fax machines, and even phones, as part of the sales process. These days, it’s all about using one, single technology solution that covers all key business activities. There are a number of software tools or platforms available for boosting a business’s productivity.
With over 3 billion internet users in the world (and growing), it is essential that businesses can effectively manage their communications with the people that are speaking to them and vice versa. However, with so many channels to choose from, particularly with the growth of social media – how can businesses make sure that they are offering the right communication channels to their customers and prospects and how do they manage these channels and interactions?
The support function is an important aspect of any business. They are responsible for the customer’s experience, post-sale. They are here to help resolve issues and answer queries, to provide a high quality of service which ensures that their customers’ opinions of the products or services that they purchased and their opinions about the company itself, do not change in the long term.
CRM systems have taken a significant role in all companies – from start-ups to big corporations. Sales teams use it to manage their pipelines. Sourcing teams use it to manage their suppliers. Support teams use it as their knowledge base. Some companies even choose to integrate their accounting system into their CRM, in order to have a 360˚ view of their customer profiles.
There has always been a belief that if you work better, you’ll get more time and have a more productive day. In fact, there are a lot of tips and tricks offered by many sites, experts and businesses that can help you get the most out of your day. But what if it’s not about the things that you do, but the tools that you use that can help?
Humans – a show on Channel 4 (UK) that was aired a few months ago and was based on Swedish science-fiction drama, Äkta Människor. Set in the near-future, the show focuses on ‘Synths’ – highly advanced robots that have been developed by ‘Persona Synthetics’, whose tagline is ‘Closer to Humans than Ever Before’. These ‘Synths’ have become commonplace, with the show examining their impact on society and, of course, on humans.
Dreamforce is next week! Like Lorraine, I will be a first-time attendee to Dreamforce, and I can’t wait. Unlike Lorraine (who spoke about all of the partner-related events and activities on last week’s blog post about she’s most looking forward to about Dreamforce, last week), I’ll be heading to Dreamforce with a different focus in mind.
Having never attended Dreamforce before, I’m not entirely sure what to expect. I’ve been told by colleagues who have been to Dreamforce, about the scale of the event and have already been warned that I should manage my time wisely. Having had a look at the agenda and the available sessions on www.salesforce.com/dreamforce, I can see why.
Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?
This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.