We have identified four strategies for having better conversations with customers. Take a look in our short video: Read More
Call volumes are increasing
Pre-COVID, 68% of businesses reported that the number of inbound calls had actually increased in the last two years. In fact, customer facing companies reported a 12.6% rise over that period. But what has caused the growth in phone calls in an ever-increasingly digital world? Some businesses have attributed this rise to organic growth, whilst others believe it’s simply down to customer preference. Read More
Instant messaging (IM) is a growing corporate communications medium with 43%5 of employees using IM tools for business. The platform began as a quick and convenient way to converse with friends and family and has become a principle means of communication for millions of us. As a real-time mode of communication, from one digital device to another, IM is a routine method for many of us to have a conversation. Read More
Ask yourself: Would your sales team perform without any marketing collateral?
As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.
It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other?
One of the most common concerns when starting a content strategy is “what do I write about?”. Writers are generally told to write about what they know – and in this case, it’s no different. Write about your company, the products and services you provide and your industry. Write about the concerns and issues that you hear about from your customers and prospects and how they can be solved. Content marketing is all about sharing ideas with the people within the industries that you cater for and should provide value, not only for your business but for your content readers too.
We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.
The hustle and bustle of the holiday season can be a challenging time for businesses. For retail businesses, apart from increased sales in-store and online, customers are also more likely to contact customer service over queries such as delivery or collection of orders, product availability, and making returns or exchanges. For Technical Support teams, however, it may actually mean a drop in the number of inbound calls but they also have to manage staff taking holiday and working on a reduced schedule. Sustaining high levels of customer service during this time can actually give businesses the chance to shine and build up customer loyalty that will last them throughout the coming year.