We have identified four strategies for having better conversations with customers. Take a look in our short video: Read More
Call volumes are increasing
Pre-COVID, 68% of businesses reported that the number of inbound calls had actually increased in the last two years. In fact, customer facing companies reported a 12.6% rise over that period. But what has caused the growth in phone calls in an ever-increasingly digital world? Some businesses have attributed this rise to organic growth, whilst others believe it’s simply down to customer preference. Read More
Ask yourself: Would your sales team perform without any marketing collateral?
As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.
It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other?
The hustle and bustle of the holiday season can be a challenging time for businesses. For retail businesses, apart from increased sales in-store and online, customers are also more likely to contact customer service over queries such as delivery or collection of orders, product availability, and making returns or exchanges. For Technical Support teams, however, it may actually mean a drop in the number of inbound calls but they also have to manage staff taking holiday and working on a reduced schedule. Sustaining high levels of customer service during this time can actually give businesses the chance to shine and build up customer loyalty that will last them throughout the coming year.
The support function is an important aspect of any business. They are responsible for the customer’s experience, post-sale. They are here to help resolve issues and answer queries, to provide a high quality of service which ensures that their customers’ opinions of the products or services that they purchased and their opinions about the company itself, do not change in the long term.
There has always been a belief that if you work better, you’ll get more time and have a more productive day. In fact, there are a lot of tips and tricks offered by many sites, experts and businesses that can help you get the most out of your day. But what if it’s not about the things that you do, but the tools that you use that can help?
Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!
Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).