The support function is an important aspect of any business. They are responsible for the customer’s experience, post-sale. They are here to help resolve issues and answer queries, to provide a high quality of service which ensures that their customers’ opinions of the products or services that they purchased and their opinions about the company itself, do not change in the long term.
There has always been a belief that if you work better, you’ll get more time and have a more productive day. In fact, there are a lot of tips and tricks offered by many sites, experts and businesses that can help you get the most out of your day. But what if it’s not about the things that you do, but the tools that you use that can help?
Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!
Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).
We have all become used to intrusions into our work and personal lives and this has been more evident with the arrival of email, mobile and social media, which mean that we can pretty much be reached 365/24/7.
But just how responsive are you to an intrusion into your busy day?
Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.
Every business needs to generate leads for its sales team and convert those into new customers in order to grow.
As the old saying goes, ‘sell or die‘.
But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?