CTI stands for Computer Telephony Integration. In essence, it is any technology that allows computers to interact with a phone system, moving control of the telephony platform to a computerised environment. Often this is achieved by taking advantage of cloud technology as opposed to using a more traditional hardware approach such as an on-premise PBX.
You may have already used CTI – directly or indirectly, for example:
- The on-screen notification you see when a call is coming in? – CTI
- When you call the bank and you reach the right person that you need to speak to. – CTI
- When the agent that you’re speaking to knows loads of information about you (once you pass the screening test!) – CTI