One of the most common concerns when starting a content strategy is “what do I write about?”. Writers are generally told to write about what they know – and in this case, it’s no different. Write about your company, the products and services you provide and your industry. Write about the concerns and issues that you hear about from your customers and prospects and how they can be solved. Content marketing is all about sharing ideas with the people within the industries that you cater for and should provide value, not only for your business but for your content readers too.
