Over the past few decades, communications technology has evolved rapidly, and we now depend on our mobile phones so much that we check them 55 times per day, averaging 20,000 times per year.
People are becoming accustomed to fast and easy responses to texts, emails and social media messaging. In fact, research by OpenMarket found that Millennials in particular are not very receptive to traditional communication methods and 75% prefer texting to calling. Meanwhile, only 24% of emails are being read at all and countless voicemails are deleted before being listened to.
Recruiters can embrace this opportunity and reach the top talent first by starting conversations and building relationships using the communication channels their candidates prefers. With a growing Millennial workforce, it’s key that recruiters embrace the mobile first behaviour that drives modern communication.
According to a recent survey carried out by Bullhorn, improving the management of client and candidate relationships is a top priority for 42% of recruiters. Managing those relationships often comes down to the quality of the conversations that you have.
One of the most common concerns when starting a content strategy is “what do I write about?”. Writers are generally told to write about what they know – and in this case, it’s no different. Write about your company, the products and services you provide and your industry. Write about the concerns and issues that you hear about from your customers and prospects and how they can be solved. Content marketing is all about sharing ideas with the people within the industries that you cater for and should provide value, not only for your business but for your content readers too.
We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.
We have all become used to intrusions into our work and personal lives and this has been more evident with the arrival of email, mobile and social media, which mean that we can pretty much be reached 365/24/7.
But just how responsive are you to an intrusion into your busy day?
Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.
Every business needs to generate leads for its sales team and convert those into new customers in order to grow.
As the old saying goes, ‘sell or die‘.
But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?
Understanding the impact of the design, text and positioning of your website’s Call to Action (CTA) is essential for maximising the amount of leads that are generated via your website.
However, before you focus on the design of the CTA, you first need to investigate your Marketing funnel to see what stage your leads are in, and what you would want them to do next.