Content Archives | CloudCall
Tag

Content Archives | CloudCall

Infographic: 5 tips for brand survival

By | Communications, Management, Marketing
Brand survival has been a topic on many businesses minds as they have navigated their way through the Covid-19 crisis. Growing and strengthening your brand during a global pandemic may seem daunting when many businesses have entered a kind of reactive survival mode. As businesses are coming out the other side of the Covid-19 crisis, they are having to adapt. However, key to the continuation of your business is your brand and how you portray it. Take a look at our infographic featuring 5 key points to consider when discussing brand management.

Read More

millennials and texting, communications

Talk is Cheap. Communication’s Priceless.

By | Communications, Recruitment

Over the past few decades, communications technology has evolved rapidly, and we now depend on our mobile phones so much that we check them 55 times per day, averaging 20,000 times per year.

People are becoming accustomed to fast and easy responses to texts, emails and social media messaging. In fact, research by OpenMarket found that Millennials in particular are not very receptive to traditional communication methods and 75% prefer texting to calling. Meanwhile, only 24% of emails are being read at all and countless voicemails are deleted before being listened to.

Recruiters can embrace this opportunity and reach the top talent first by starting conversations and building relationships using the communication channels their candidates prefers. With a growing Millennial workforce, it’s key that recruiters embrace the mobile first behaviour that drives modern communication.

Read More

Content Writing – 3 Surefire Ways to Find Ideas

By | Communications, Marketing

One of the most common concerns when starting a content strategy is “what do I write about?”. Writers are generally told to write about what they know – and in this case, it’s no different. Write about your company, the products and services you provide and your industry. Write about the concerns and issues that you hear about from your customers and prospects and how they can be solved. Content marketing is all about sharing ideas with the people within the industries that you cater for and should provide value, not only for your business but for your content readers too.

Content Writing Ideas Tips

Read More

How to Kickstart Your Content Strategy

By | Communications, Marketing

We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.

Create a great content strategy marketing

Read More

Inbound Leads vs Outbound: Which Is Best For Sales Acceleration?

By | Marketing

Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.

Every business needs to generate leads for its sales team and convert those into new customers in order to grow.

As the old saying goes, ‘sell or die‘.

But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?

Read More