I have been working as a developer on Salesforce.com and force.com for over 10 years and have always wanted to attend Dreamforce. This year finally marked that opportunity and it has been an awesome experience so far. Just two days in and we still have Dreamfest to come! In these two days I have already seen many innovative solutions on both sales and service cloud by other partners and developers.
Dreamforce is next week! Like Lorraine, I will be a first-time attendee to Dreamforce, and I can’t wait. Unlike Lorraine (who spoke about all of the partner-related events and activities on last week’s blog post about she’s most looking forward to about Dreamforce, last week), I’ll be heading to Dreamforce with a different focus in mind.
Having never attended Dreamforce before, I’m not entirely sure what to expect. I’ve been told by colleagues who have been to Dreamforce, about the scale of the event and have already been warned that I should manage my time wisely. Having had a look at the agenda and the available sessions on www.salesforce.com/dreamforce, I can see why.
Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?
This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.
Come October, the SYNETY team is packing up and heading to San Francisco for Dreamforce. As a Salesforce partner, it was and easy decision for us to invest the time and money to sponsor this event. However, being a first-time sponsor can be overwhelming at times. From the planning to the travel, creating a successful Dreamforce strategy isn’t easy.
Thankfully, with some coaching from our Head of Marketing who had been to Dreamforce before, we are ready to rock and roll.
Here are our tips for ensuring a successful trip to Dreamforce.