We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.
Dreamforce is next week! Like Lorraine, I will be a first-time attendee to Dreamforce, and I can’t wait. Unlike Lorraine (who spoke about all of the partner-related events and activities on last week’s blog post about she’s most looking forward to about Dreamforce, last week), I’ll be heading to Dreamforce with a different focus in mind.
Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?
This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.
Last week, we discussed the importance of businesses offering trials to their customers and prospects. According to a study conducted by GetSocial, which involved 63 web-based companies and start-ups, 93% of these companies offered a free trial period to their customers.
Over the last few weeks we have looked at some of the different marketing lead generation tools that can be used to help fill the sales pipeline with a better quality of prospect.
As marketers we are frequently asked why our leads are different to those generated through cold calling and other ‘old fashioned’ methods…
Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!
Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).
As a business, you need to be savvy when it comes to defining what a lead is, at an event.
Does someone who comes to your stand simply for a sweet or a free pen qualify as a lead? Probably not. You need to consider if there is any value in investing your sales team’s time with following up with these ‘leads’ post-event.
In order to successfully generate quality leads, you need to consider many factors and plan effectively to maximise the ROI potential.