Lead Generation Archives | CloudCall
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Lead Generation Archives | CloudCall

How to Kickstart Your Content Strategy

By | Communications, Marketing

We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.

Create a great content strategy marketing

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Are You Ready for Your Big Events?

By | Marketing, Sales

Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?

Photo from last year's Dreamforce events

Photo from last year’s Dreamforce event.

This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.

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Marketo & Me

By | Marketing, Productivity

Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!

Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).

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Can Events Really Generate Good Leads?

By | Communications, Marketing, Sales

As a business, you need to be savvy when it comes to defining what a lead is, at an event.

Does someone who comes to your stand simply for a sweet or a free pen qualify as a lead? Probably not.  You need to consider if there is any value in investing your sales team’s time with following up with these ‘leads’ post-event.

In order to successfully generate quality leads, you need to consider many factors and plan effectively to maximise the ROI potential.

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