We are constantly hungry for information, yet, we live in a time-poor society. Video is a quick and easily digested format – it is an easy and cost-effective way to highlight what your business does.
According to a survey by ComScore over 100 million users watching video content on a daily basis using videos as part of your content marketing strategy is becoming more and more essential.
A recent Forbes survey revealed that 75% of executives watch work-related videos at least once a week. 50% of these are viewed via YouTube and 65% on vendor websites. It has also been suggested that 59% of executives would rather watch a video than read text, highlighting the fact that video is fast becoming an essential marketing tool.