Marketing Automation Archives | CloudCall
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Marketing Automation Archives | CloudCall

The Perfect CRM – Our Thanksgiving Recipe

By | Productivity, Technology

Technology has heavily influenced sales and marketing strategy. We have come a long way from the days of using spreadsheets, Filofax and fax machines, and even phones, as part of the sales process. These days, it’s all about using one, single technology solution that covers all key business activities. There are a number of software tools or platforms available for boosting a business’s productivity.

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Can Automation Improve Customer Experiences?

By | Customer Experience

Firstly, let’s talk about James.  James has an issue with his car insurance and decides to call them on his lunch break. He carefully selects the department he needs to talk to.

Sheila also has an issue with her car insurance and like James decides to call them once on her lunch break and just like James she carefully selects the department she needs to talk to.

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Marketo & Me

By | Marketing, Productivity

Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!

Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).

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