Marketing Techniques Archives | CloudCall
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Marketing Techniques Archives | CloudCall

Are You Ready for Your Big Events?

By | Marketing, Sales

Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?

Photo from last year's Dreamforce events

Photo from last year’s Dreamforce event.

This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.

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Marketo & Me

By | Marketing, Productivity

Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!

Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).

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Inbound Leads vs Outbound: Which Is Best For Sales Acceleration?

By | Marketing

Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.

Every business needs to generate leads for its sales team and convert those into new customers in order to grow.

As the old saying goes, ‘sell or die‘.

But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?

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