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Marketing Archives | CloudCall

How to Kickstart Your Content Strategy

By | Communications, Marketing

We’ve always known that creating quality content is key for any business. At CloudCall, we like to share our knowledge and ideas about what strategies have worked effectively for us, what issues we have come across and how we have resolved them. The fact that our business caters to different industries has also ensured that our knowledge is ever-growing, providing us with the right resources and ideas that we use to help our customers and prospects drive their businesses forward.

Create a great content strategy marketing

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Marketo & Me

By | Marketing, Productivity

Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!

Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).

Computer Software

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Inbound Leads vs Outbound: Which Is Best For Sales Acceleration?

By | Marketing

Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.

Every business needs to generate leads for its sales team and convert those into new customers in order to grow.

As the old saying goes, ‘sell or die‘.

But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?

inbound leads or outbound?

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