Marketing Archives | CloudCall
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Marketing Archives | CloudCall

Broadcast messaging has the power to transform sales. Are you using it to its full potential?

By | Communications, Product
Broadcast messaging, also known as bulk SMS or mass messaging is a great way to communicate with prospective customers or clients and has the power to transform sales. Whether you’re alerting customers to an update or looking to promote your latest offer, broadcast messaging ensures your message makes it to your audience and doesn’t get lost among the spam of the email inbox. Read More

A Quick Conversation With Raymond Pennie, founder of Kyloe Partners

By | Communications, Management, Productivity, Recruitment, Technology

Raymond’s background includes accounting, recruitment and IT management before founding Kyloe Partners five years ago. Kyloe partners aim to optimise their client’s use of Bullhorn to reduce costs and speed up the process to drive sales.

In this episode Raymond talks us through the challenges of running a business in Orkney, which is a remote and isolated island to the north of Scotland. He shares his experience of how he built the business and how things progressed to where they are today. Raymond also sheds some light on what it’s like the be a Bullhorn partner, including the benefits he has found when building his own professional network, meeting prospects and attending events.

Listen to the podcast now Read More

A quick conversation with… Brandy Faulkner, Marketing Communications Manager, CloudCall

By | Communications, Management, Productivity

We recently spoke to Brandy to find out how she has adapted to remote work and how using CloudCall has allowed her to remain connected with the rest of the team.

Brandy joined CloudCall’s marketing team in 2020, working in the Boston office, however, since the start of lockdown she has been working remotely. Her experience of working within a team based across the Atlantic Ocean has put her in a position of experience when it comes to collaborating with colleagues without seeing them in person. Read More

Art of Conversation Live podcast - Jon Bailey, CEO of ProCo

A quick conversation with… Jon Bailey, CEO, ProCo

By | Communications, Customer Experience, Management, Marketing, Productivity, Technology
In our next instalment of our Art of Conversation Live podcast we talk to Jon Bailey, CEO of ProCo. This conversation picks up on why print and direct mail marketing are a must for your brand, how the capability of these channels has evolved to become a partner to digital, and why the ROI on these channels might not be what you think 

Listen to the full podcast here 
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Integrating Sales and Marketing: The Importance of Bringing the Two Together

By | Communications, Management, Marketing, Productivity, Sales, Technology

Ask yourself: Would your sales team perform without any marketing collateral?  

As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.  

It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other? 

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Marketo & Me

By | Marketing, Productivity

Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!

Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).

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