Marketing Archives | Page 2 of 2 | CloudCall
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Marketing Archives | Page 2 of 2 | CloudCall

Marketo & Me

By | Marketing, Productivity

Last week, we discussed what marketing automation could do for your business. Today, I’d like to share our company’s experience with our marketing automation software, Marketo. These days, the majority of my working hours are spent in Marketo. Doing so, has led to colleagues referring to the software as my ‘work-husband’ and in fact, a colleague from another department has asked who ‘Mark Eto’ was, as he had heard us using the name!

Together, Marketo and I have faced many challenges – there have been tears, frustration, joy and triumph (mostly, well, all on my part).

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Inbound Leads vs Outbound: Which Is Best For Sales Acceleration?

By | Marketing

Inbound leads or outbound… it’s the age-old question that bugs most sales teams the world over.

Every business needs to generate leads for its sales team and convert those into new customers in order to grow.

As the old saying goes, ‘sell or die‘.

But which type of lead generation – inbound or outbound – is going to provide your sales team with a stream of good qualified opportunities and give you the best return on your marketing pounds?

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The Future of Video Marketing – Is It Essential for Your Business?

By | Communications, Marketing

We are constantly hungry for information, yet, we live in a time-poor society. Video is a quick and easily digested format – it is an easy and cost-effective way to highlight what your business does.

According to a survey by ComScore over 100 million users watching video content on a daily basis using videos as part of your content marketing strategy is becoming more and more essential.

A recent Forbes survey revealed that 75% of executives watch work-related videos at least once a week. 50% of these are viewed via YouTube and 65% on vendor websites. It has also been suggested that 59% of executives would rather watch a video than read text, highlighting the fact that video is fast becoming an essential marketing tool.

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