Salesforce World Tour 2019 in London on May 23rd focused on ways to improve the customer experience. It has been incredible to see how much the #Ohana has grown since CloudCall first attended World Tour in London back in 2014! Here’s an in-depth recap of the day-long event: Read More
At one point in time, the humble telephone was used by businesses simply to make calls – pick up the phone, dial a number and speak to the customer. But with advances in technology, they can now do so much more. Modern telephony helps to combine the best of both the worlds – the humble telephone meets technology. Computer-telephony integrations bridge the gap between your telephone system and your data helping businesses handle calls better, drive productivity and improve customer satisfaction.
Technology has heavily influenced sales and marketing strategy. We have come a long way from the days of using spreadsheets, Filofax and fax machines, and even phones, as part of the sales process. These days, it’s all about using one, single technology solution that covers all key business activities. There are a number of software tools or platforms available for boosting a business’s productivity.
CRM systems have taken a significant role in all companies – from start-ups to big corporations. Sales teams use it to manage their pipelines. Sourcing teams use it to manage their suppliers. Support teams use it as their knowledge base. Some companies even choose to integrate their accounting system into their CRM, in order to have a 360˚ view of their customer profiles.
Having never attended Dreamforce before, I’m not entirely sure what to expect. I’ve been told by colleagues who have been to Dreamforce, about the scale of the event and have already been warned that I should manage my time wisely. Having had a look at the agenda and the available sessions on www.salesforce.com/dreamforce, I can see why.
Throughout the year, businesses can invest a lot of their time and money into attending events. In fact, according to a Tradeshow Week Magazine Survey, the average company allocates 31.6% of its annual marketing budget to trade shows and events. With this in mind, are you ready for your big events?
This year, the SYNETY team has already attended several events worldwide, including the Microsoft Worldwide Partner Conference, Bullhorn Engage and Salesforce World Tours in New York, Boston and London, and for the last few weeks, we have been preparing for the next of the big events, Dreamforce.