With a growing number of products and services that are more easily accessible to people worldwide, it is sometimes difficult to differentiate your offering from your competitors’. When your business is contacted by a prospect looking for the right service provider, how do you ensure that they ultimately choose you to provide their services?
There is no doubt that Marketing has changed dramatically and traditional outbound marketing methods for lead generation are no longer as effective and can also be very costly.
In B2B marketing – content is most definitely king!
As a business, you know that it’s essential to communicate with your customers through a variety of channels; through phone, email, website form requests and social media. But even with these various channels, 46% of customers still prefer to communicate via the telephone, according to a report conducted by Vodafone. With this in mind, how can you ensure that you are doing enough to meet your customers’ needs when they contact your business?
