Ask yourself: Would your sales team perform without any marketing collateral?
As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.
It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other?