At one point in time, the humble telephone was used by businesses simply to make calls – pick up the phone, dial a number and speak to the customer. But with advances in technology, they can now do so much more. Modern telephony helps to combine the best of both the worlds – the humble telephone meets technology. Computer-telephony integrations bridge the gap between your telephone system and your data helping businesses handle calls better, drive productivity and improve customer satisfaction.
With over 3 billion internet users in the world (and growing), it is essential that businesses can effectively manage their communications with the people that are speaking to them and vice versa. However, with so many channels to choose from, particularly with the growth of social media – how can businesses make sure that they are offering the right communication channels to their customers and prospects and how do they manage these channels and interactions?