Having never attended Dreamforce before, I’m not entirely sure what to expect. I’ve been told by colleagues who have been to Dreamforce, about the scale of the event and have already been warned that I should manage my time wisely. Having had a look at the agenda and the available sessions on www.salesforce.com/dreamforce, I can see why.
Last week, we discussed the importance of businesses offering trials to their customers and prospects. According to a study conducted by GetSocial, which involved 63 web-based companies and start-ups, 93% of these companies offered a free trial period to their customers.
With a growing number of products and services that are more easily accessible to people worldwide, it is sometimes difficult to differentiate your offering from your competitors’. When your business is contacted by a prospect looking for the right service provider, how do you ensure that they ultimately choose you to provide their services?
We all know that choosing the right software to enhance your business process is a daunting, but crucial task. But with thousands of great tools available – how do you ensure that you are picking the right solution for your business?
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