Unified Communications Archives | CloudCall
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Unified Communications Archives | CloudCall

Integrating Sales and Marketing: The Importance of Bringing the Two Together

By | Communications, Management, Marketing, Productivity, Sales, Technology

Ask yourself: Would your sales team perform without any marketing collateral?  

As consumers the way we intake information has changed. People now crave visual stimulants. Marketing collateral provides sales teams with the ammunition they need to support their sales pitch and visualize the benefits to the prospect. Whether it’s a short product video, PDF or printed brochure, everyone wants to see it.  

It’s a given that a sales team plays a pivotal role in the growth of a company by building trust and fulfilling customer needs. Marketing’s role is to explain to your audience who you are and why they should be interested in what you offer. In today’s world, can one exist without the other? 

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Ghosting in the Recruitment Industry

By | Communications, Recruitment

What is ghosting and what effect does it have on recruiting? 

Ghosting refers to going silent on someone – typically in a romantic relationship. As more technology enters professional relationships, this term no longer only applies to dating. Now more than ever, recruiters and candidates are guilty of ‘ghosting’ each other. In a tight job market, communication is the key to avoiding this frightening trend.

Unfortunately, ghosting is a growing trend. It can work both ways, by recruiters and job seekers. In recruiting, this can mean not showing up for phone calls, interviews or in-person meetings; leading to a downfall in productivity and successful placements. Read More

Benefits of Team Collaboration Software

By | Communications, Productivity, Technology

Finding the perfect collaboration tool for your team can be a lengthy process. Luckily, collaboration software works as an all-in-one service to improve overall productivity. If you’re currently using multiple communication tools, you are probably experiencing some level of confusion. That’s why you’ll see productive teams merging their communication tools into one cohesive software platform.  

Teams utilizing team collaboration software resolve issues quickly and do not waste time alternating between different tools. While saving time is important, it is also important to build relationships within teams.  Read More