We are constantly hungry for information, yet, we live in a time-poor society. Video is a quick and easily digested format – it is an easy and cost-effective way to highlight what your business does.
According to a survey by ComScore over 100 million users watching video content on a daily basis using videos as part of your content marketing strategy is becoming more and more essential.
A recent Forbes survey revealed that 75% of executives watch work-related videos at least once a week. 50% of these are viewed via YouTube and 65% on vendor websites. It has also been suggested that 59% of executives would rather watch a video than read text, highlighting the fact that video is fast becoming an essential marketing tool.
There are many benefits to ‘showing’ your customers the latest release. How do you ensure that your customers and prospects engage with your video content?
Here are some top tips:
Keep it Short. A study by Visible Measures shows that people, on average, watch approximately one minute of video, so it is best to keep it as short as possible.
Say the Important Stuff at the Beginning. You need to get your point across to your audience within the first 30 seconds. If you don’t, you run the risk of your audience missing the whole point of the video.
Personalise Your Content. Using vague impersonal content makes videos uninteresting. You’ve only got a minute, so you need to make sure that every second counts. Fill these seconds with specific information and detail. A good rule of thumb is to speak in a conversational tone and remember to use pronouns such as ‘you’ and ‘your’ for a more personal experience.
Think About Your Audience. Who is the video aimed at? What do you want them to do after watching the video? Your video needs to be as targeted as any other piece of marketing content.
Put it Into Context. In order for your video to succeed, it isn’t enough to just simply upload it to your website. The visible thumbnail, the placement on the page and the description, all add context to the video and boost its optimisation.
Bring Your Product to Life. Video is now much more cost-effective to produce. There are some great video software packages that can help you to give your product some personality and helps bring it to life.
Share, Share, Share! Maximise the use of your video content. Eloqua, a marketing automation system provider, noted that including a video in an introductory email can reduce your unsubscribe rate by up to 75%!
Something to keep in mind. According to Cisco by 2017, video will account for 69% of all consumer traffic. Video-on-demand traffic alone will have almost trebled. So why not try our tips and add video to your content marketing strategy.