When it comes to communication it’s not ‘one size fits all’.
This means the best way to reach your customers is by taking the time to understand your customers’ needs and how they wish to be contacted. By evaluating your customers communication preferences, you will be able to considerably reduce the number of customers becoming frustrated. Take a look at some of the stats:
Customers don’t want a single channel of communication. In fact:
- 56% of customers believe that picking up the phone is the fastest way to contact you.
- 41% want missed calls to be followed up with a message they can respond to.
- 35% send an email, only to follow up straight away via another channel.
So clearly one channel of communications isn’t enough…
Take a look at our latest eGuide, ‘Keep your customers happy: the power of combining data & communication’ to find out more.