Why SMS is a powerful tool for recruiters | CloudCall

Why SMS is a powerful tool for recruiters

We’re pretty passionate about phone calls, as you may have noticed. We think the best way to get in contact with your candidates, clients and customers is via a phone call.

It’s simple, it’s easy and it allows you to have a proper conversation, where both parties can express themselves properly.

But it’s not always appropriate.

*buzz buzz* “I’ve got a text!”

Did you know, that SMS has an open rate of 98% and 90% of those texts are opened within 3 minutes.

Sometimes your contact won’t answer your calls, or you’ve spoken quite a bit to a candidate and want to update them on a role, or maybe you just want to share a new deal with multiple people at once.

Well look no further, we’ve got you covered.

Broadcast SMS

Broadcast messaging is basically a bulk text which goes to multiple contacts at the same time, just not in a ‘spammy’ way.

With a CloudCall integration, you can send broadcast messages with a click of a button, automatically capturing all SMS conversations back into your CRM system.

Personalisation

When sending an SMS, you can target key groups of contacts to make sure you are driving important messages to the right people.

You can alert your customers to new updates, products and promotions. Or maybe inform some top candidates about a new job role you have secured.

You can reach your contacts easily during business hours, as you are more likely to get an SMS response rather than by email or by call.

The ultimate combo

Just like Hannah Montana, you too can get the ‘best of both worlds’!

By bringing together the power of a phone call, with the convenience of an SMS, means you can ensure your contact receives your message, boosts reach and response rates and your chance of getting a reply.

If you can’t reach your contact with a phone call, you can follow up with a text, which can help keep the conversation going.

Want to learn more about what our SMS features could offer your business? You can book in for a demo with one of our team here.

Go on, we know you want to.

Charlie Driver

About Charlie Driver

Charlie is our Content Marketing Associate, based at our Head Office in the UK. He helps to write and create a range of content for our website and blog. In his spare time Charlie is passionate about music, films and travel.