Why you should enhance your CRM with an integration | CloudCall

Why you should enhance your CRM with an integration

Business is ever-evolving; the landscape is constantly shifting. One of the main things that has changed over recent years is that we are in constant communication with each other. Gone are the days of phone boxes, landlines and the annoying whirr of a fax machine.

One of the biggest improvements is the quality of data and the ease of accessing it. It’s hard to imagine the role of a high-volume salesperson without a CRM.

In the future the same may be said about not having and integration with your CRM, which adds the functionality that will truly empower your business into making better decisions and optimise workflows.

CRMs are only as good as the data inside them; essentially, they are very sophisticated digital filling cabinets.

There are all sorts of integrations, each designed with the purpose of enhancing your CRM.

CloudCall provides CTI (Computer Telephony Integration) but what makes our platform so useful, is the way it interacts with each CRM we partner with. In essence the integration takes the data from calls you make and automatically populates the CRM, without the user having to do anything.

There’s plenty more benefits of a CRM integration such as CloudCall. A few of them are:

  • Faster workflows – Increase the speed in which you can access information and reduce the amount of admin.
  • Harness the power of your data – empower your CRM reporting tools with a higher volume of accurate data, allowing you to make better business decisions.
  • Improved training – with call recordings and a supervisor panel you can easily access materials to train your staff and provide support during live calls.

Would you like to find out more about supercharging your CRM with CloudCall? You can take a look at our CRM and integrations eGuide, here.

Sam Marzell

About Sam Marzell

Sam is the CRM integrations partnership manager based in London. His role is to look for new partnerships with CRM companies, working with them to build great integrations. In his off time he will be seen all over London soaking in the history and experiences, a throwback to his past career as a tour guide.